The Refresh advantage

The Refresh advantage

The Refresh advantage

The Refresh advantage

How we support our franchisees

Start with a system. Not a collection of tools.

If you start a renovation business on your own, you are responsible for building everything: marketing, sales, pricing, project systems, financial control, customer communication and compliance.

Most operators build these over time while already running projects.

For you, that usually means: trial and error, inconsistent results, growing complexity and limited ability to scale.

A different starting point

With Refresh, you do not build the system. You start with it. From day one, your business operates within a structured framework that brings together:

• Brand and positioning
• Customer acquisition and marketing
• A defined design build delivery process
• Project and financial management systems
• Compliance and performance oversight

Everything works together.

Why this matters for you

Independent operators try to assemble these pieces themselves, often at significant cost and with no clear structure. With Refresh, it is already integrated.

For you, that means:

• Less time figuring things out
• Fewer operational mistakes
• More control over projects and margins
• The ability to grow with structure from the beginning

The real advantage

Most renovation businesses spend years trying to build systems while under pressure from live projects. You start with those systems already in place. That fundamentally changes your ability to succeed and scale.

A complete business framework

When you join Refresh, you are not starting with a blank slate. You step into a complete business framework designed to help you build and scale a professional home renovation company.

What you start with

From day one, you have access to:

• Control, our proprietary business operating system
• A proven six stage design build delivery process
• Structured onboarding to get you up and running
• Ongoing operational guidance and support
• Brand positioning and marketing systems
• Established supplier relationships
• A Local Market Development Program

What this means for you

Each of these elements is designed to work together.

For you, that means:

• Clarity on how to run the business
• Structure across every stage of delivery
• Support as you grow
• Visibility over performance and results

You are not piecing together tools or figuring things out as you go.

More than a franchise system

Refresh is not just a brand. It is not just software. It is not just marketing. It is a fully structured business environment.

The real advantage

The system does more than support you. It creates discipline, guides decision making and gives you visibility across your business. You are not relying on guesswork. You are operating within a defined framework built to scale.

A structural advantage over independent operators

In the home renovation industry, most businesses do not fail because of a lack of technical skill.

They struggle because everything is disconnected.

  • Marketing sits in one place.
  • Pricing in another.
  • Projects are managed reactively.
  • Financials are tracked after the fact.

For you, that creates constant friction.

A different way to operate

With Refresh, the business is coordinated from end to end.

Everything is aligned across:

• Customer acquisition
• Scope definition and pricing
• Subcontractor engagement
• Financial management
• Project delivery
• Performance tracking

What that means for you

Because everything works together, you gain:

• Better control over projects
• More predictable margins
• Fewer disputes with clients
• Greater trust from homeowners
• Clearer visibility across your business

You are not reacting to problems. You are managing the business with structure.

How you compete

Most builders compete on price. That leads to pressure on margins and inconsistent outcomes. With Refresh, you compete differently. You compete on structure, clarity and experience.

The real advantage

Structure creates consistency. Consistency builds trust. Trust drives growth. Over time, that creates a compounding advantage. You are not operating informally. You are building a business designed to scale.

Reduced risk through structure and control

Home renovating is a complex business. The difference between success and failure is rarely skill. It is how well the business is managed.

How your risk is reduced

With Refresh, you are not left to manage that complexity on your own. The system introduces structure across every stage of the business, including:

• Defined stages for every project
• Clear documentation and communication standards
• Full visibility over budgets and costs
• Controlled handling of variations and changes
• Performance tracking through defined KPIs
• Compliance and operational oversight

What this means for you

For you, this creates something most independent operators never achieve. Control. You can see what is happening in your business as it happens.

That allows you to:

• Identify issues early
• Make informed decisions
• Protect margins
• Maintain consistency across projects

The real difference

Independent operators often discover problems after they have already impacted time, cost or client relationships. With Refresh, issues are visible earlier. And that changes the outcome. You are not reacting to problems. You are managing them before they escalate.

Build enterprise value. Not asset risk.

Many property based models rely on buying, renovating and selling assets. For you, that means capital is tied up in individual projects and outcomes depend on market timing.

  • Returns can vary.
  • Risk is concentrated.

A different use of capital

With Refresh, your capital is not tied to property. It is invested in building a business.

For you, that means focusing on:

• Establishing your brand in the market
• Building a capable team
• Implementing systems and processes
• Delivering a consistent customer experience

What that creates

Instead of relying on one project at a time, you generate activity across multiple projects.

That creates:

• More consistent revenue
• Less dependence on any single outcome
• Greater control over performance
• The ability to scale over time

The outcome

You are not relying on asset appreciation. You are building enterprise value through structured operations and ongoing demand. This is a fundamentally different and more controlled way to build long term value.

A model refined for Australia

Our experience in Australia and other global markets has provided valuable insight into how the market operates today. For you, that means you are stepping into a model that has already been adapted for this environment.

What we have learned

Three things are clear:

• The market is still highly fragmented and dominated by trade led operators
• Homeowners are expecting greater professionalism, transparency and communication
• Long term success comes from disciplined execution, not just technical skill

What this means for you

These insights have been built directly into the Refresh model. The operating framework has been strengthened to ensure you can:

• Position your business professionally in a fragmented market
• Meet rising customer expectations with confidence
• Operate with structure and consistency from the beginning

The advantage

You are not entering the Australian market with a generic model. You are applying a framework that has already been tested, refined and adapted. You benefit from what has already been learned. You do not have to learn it the hard way.

One system to run your entire business

When you run a renovation business independently, information is often spread across multiple tools.

  • Customer details in one place.
  • Pricing in another.
  • Projects tracked somewhere else.
  • Financials updated after the fact.

For you, that creates confusion, delays and a lack of control.

With Refresh, it all works together

You are not managing separate parts. You are operating within a single, integrated system where:

• Marketing, sales and delivery are aligned
• Systems and processes work together
• Performance is visible and measurable
• The business is structured from end to end

Why that matters for you

When everything is connected:

• You have greater control
• Decisions are clearer
• Execution is more consistent
• Scaling becomes possible

Independent operators spend years trying to build this. Most never fully achieve it.

The real advantage

You are not assembling a business. You are stepping into one that is already structured. That integration is what sets Refresh apart.

Transparent performance data

When you are considering a business like this, you need more than a concept. You need to understand how it performs.

A structured path to launch and growth

Starting a business is not just about having a model. It is about knowing what to do, when to do it and how to build momentum early. With Refresh, you are not left to figure this out on your own.

A clear plan from day one

The Local Marketing Program gives you a structured, step by step approach to establishing your business in your territory.

For you, that means:

• A defined launch sequence
• Clear priorities at each stage
• Structured marketing activity from the beginning
• Support and guidance as you build momentum

Built to create early traction

One of the biggest challenges in any new business is getting established in the market. This program is designed to solve that.

It provides:

• A clearly defined approach to marketing and brand establishment
• Clear performance milestones
• Ongoing oversight to keep you on track

You are not guessing what to do next. You are following a proven path.

Designed for serious operators

Territories are awarded to operators who are ready to execute. That includes having the capability, commitment and capital required to build the business properly from the outset.

This ensures:

• Stronger businesses in each territory
• A more effective network overall
• Better long term outcomes for each franchise owner

What this means for you in Australia

The Australian rollout is being delivered through this structured approach. You are not starting from zero. You are following a defined path to building your business.

The difference is integration

Most options in this industry give you pieces.

  • A brand.
  • Some support.
  • A set of tools.

You are still left to connect everything yourself.

What you can review need to rethink this section

Refresh provides Financial Performance Representations within  the Franchise Disclosure Document. For you, that means you can review actual performance data from established territories operating within the Refresh system.

Make an informed decision

You are encouraged to review this information early in your due diligence process.

This allows you to:

• Understand how the model performs in practice
• Assess the opportunity based on real data
• Make a well informed decision

What drives results

As with any business, outcomes depend on:

• Your leadership and execution
• The level of capital invested
• How effectively you establish your market
• Your adherence to the system

A selective process

Territories are awarded through a mutual evaluation process. This ensures alignment between you and the Refresh model before moving forward.

Capital and alignment

Building a successful business requires both leadership and capital. The initial liquid capital requirement is about $200,000.

Where your capital goes

With Refresh, your capital is not tied up in property or inventory. It is invested in building your business.

For you, that means focusing on:

• Establishing your brand in your territory
• Building your team and organisational capability
• Implementing systems and processes
• Generating demand and market presence from day one

A capital efficient model

The model is designed to be capital efficient. You are not exposed to:

• Property acquisition risk
• Inventory holding
• Speculative asset cycles

Instead, you are building a business that generates revenue across multiple projects.

Alignment matters

The franchise structure is designed for long term alignment. The focus is on building successful businesses that generate ongoing performance, not maximising upfront fees. For you, that means:

• Support is geared toward long term growth
• Success is measured by business performance
• Both parties are aligned around building value over time

Investing to build momentum

The stated capital requirement reflects what is needed to establish the business. Serious operators often invest beyond this level to:

• Accelerate market entry
• Build team capacity earlier
• Establish a stronger position in their territory

A serious opportunity

This opportunity is designed for individuals who are:

• Prepared to commit full time to the business
• Willing to invest meaningfully
• Focused on building a structured, scalable company

Next step

Detailed investment ranges and disclosures are provided within the Franchise Disclosure Document.

Start with a system. Not a collection of tools.

If you start a renovation business on your own, you are responsible for building everything: marketing, sales, pricing, project systems, financial control, customer communication and compliance.

Most operators build these over time while already running projects.

For you, that usually means: trial and error, inconsistent results, growing complexity and limited ability to scale.

A different starting point

With Refresh, you do not build the system. You start with it. From day one, your business operates within a structured framework that brings together:

• Brand and positioning
• Customer acquisition and marketing
• A defined design build delivery process
• Project and financial management systems
• Compliance and performance oversight

Everything works together.

Why this matters for you

Independent operators try to assemble these pieces themselves, often at significant cost and with no clear structure. With Refresh, it is already integrated.

For you, that means:

• Less time figuring things out
• Fewer operational mistakes
• More control over projects and margins
• The ability to grow with structure from the beginning

The real advantage

Most renovation businesses spend years trying to build systems while under pressure from live projects. You start with those systems already in place. That fundamentally changes your ability to succeed and scale.

A complete business framework

When you join Refresh, you are not starting with a blank slate. You step into a complete business framework designed to help you build and scale a professional home renovation company.

What you start with

From day one, you have access to:

• Control, our proprietary business operating system
• A proven six stage design build delivery process
• Structured onboarding to get you up and running
• Ongoing operational guidance and support
• Brand positioning and marketing systems
• Established supplier relationships
• A Local Market Development Program

What this means for you

Each of these elements is designed to work together.

For you, that means:

• Clarity on how to run the business
• Structure across every stage of delivery
• Support as you grow
• Visibility over performance and results

You are not piecing together tools or figuring things out as you go.

More than a franchise system

Refresh is not just a brand. It is not just software. It is not just marketing. It is a fully structured business environment.

The real advantage

The system does more than support you. It creates discipline, guides decision making and gives you visibility across your business. You are not relying on guesswork. You are operating within a defined framework built to scale.

A structural advantage over independent operators

In the home renovation industry, most businesses do not fail because of a lack of technical skill.

They struggle because everything is disconnected.

  • Marketing sits in one place.
  • Pricing in another.
  • Projects are managed reactively.
  • Financials are tracked after the fact.

For you, that creates constant friction.

A different way to operate

With Refresh, the business is coordinated from end to end.

Everything is aligned across:

• Customer acquisition
• Scope definition and pricing
• Subcontractor engagement
• Financial management
• Project delivery
• Performance tracking

What that means for you

Because everything works together, you gain:

• Better control over projects
• More predictable margins
• Fewer disputes with clients
• Greater trust from homeowners
• Clearer visibility across your business

You are not reacting to problems. You are managing the business with structure.

How you compete

Most builders compete on price. That leads to pressure on margins and inconsistent outcomes. With Refresh, you compete differently. You compete on structure, clarity and experience.

The real advantage

Structure creates consistency. Consistency builds trust. Trust drives growth. Over time, that creates a compounding advantage. You are not operating informally. You are building a business designed to scale.

Reduced risk through structure and control

Home renovating is a complex business. The difference between success and failure is rarely skill. It is how well the business is managed.

How your risk is reduced

With Refresh, you are not left to manage that complexity on your own. The system introduces structure across every stage of the business, including:

• Defined stages for every project
• Clear documentation and communication standards
• Full visibility over budgets and costs
• Controlled handling of variations and changes
• Performance tracking through defined KPIs
• Compliance and operational oversight

What this means for you

For you, this creates something most independent operators never achieve. Control. You can see what is happening in your business as it happens.

That allows you to:

• Identify issues early
• Make informed decisions
• Protect margins
• Maintain consistency across projects

The real difference

Independent operators often discover problems after they have already impacted time, cost or client relationships. With Refresh, issues are visible earlier. And that changes the outcome. You are not reacting to problems. You are managing them before they escalate.

Build enterprise value. Not asset risk.

Many property based models rely on buying, renovating and selling assets. For you, that means capital is tied up in individual projects and outcomes depend on market timing.

  • Returns can vary.
  • Risk is concentrated.

A different use of capital

With Refresh, your capital is not tied to property. It is invested in building a business.

For you, that means focusing on:

• Establishing your brand in the market
• Building a capable team
• Implementing systems and processes
• Delivering a consistent customer experience

What that creates

Instead of relying on one project at a time, you generate activity across multiple projects.

That creates:

• More consistent revenue
• Less dependence on any single outcome
• Greater control over performance
• The ability to scale over time

The outcome

You are not relying on asset appreciation. You are building enterprise value through structured operations and ongoing demand. This is a fundamentally different and more controlled way to build long term value.

A model refined for Australia

Our experience in Australia and other global markets has provided valuable insight into how the market operates today. For you, that means you are stepping into a model that has already been adapted for this environment.

What we have learned

Three things are clear:

• The market is still highly fragmented and dominated by trade led operators
• Homeowners are expecting greater professionalism, transparency and communication
• Long term success comes from disciplined execution, not just technical skill

What this means for you

These insights have been built directly into the Refresh model. The operating framework has been strengthened to ensure you can:

• Position your business professionally in a fragmented market
• Meet rising customer expectations with confidence
• Operate with structure and consistency from the beginning

The advantage

You are not entering the Australian market with a generic model. You are applying a framework that has already been tested, refined and adapted. You benefit from what has already been learned. You do not have to learn it the hard way.

One system to run your entire business

When you run a renovation business independently, information is often spread across multiple tools.

  • Customer details in one place.
  • Pricing in another.
  • Projects tracked somewhere else.
  • Financials updated after the fact.

For you, that creates confusion, delays and a lack of control.

With Refresh, it all works together

You are not managing separate parts. You are operating within a single, integrated system where:

• Marketing, sales and delivery are aligned
• Systems and processes work together
• Performance is visible and measurable
• The business is structured from end to end

Why that matters for you

When everything is connected:

• You have greater control
• Decisions are clearer
• Execution is more consistent
• Scaling becomes possible

Independent operators spend years trying to build this. Most never fully achieve it.

The real advantage

You are not assembling a business. You are stepping into one that is already structured. That integration is what sets Refresh apart.

Transparent performance data

When you are considering a business like this, you need more than a concept. You need to understand how it performs.

A structured path to launch and growth

Starting a business is not just about having a model. It is about knowing what to do, when to do it and how to build momentum early. With Refresh, you are not left to figure this out on your own.

A clear plan from day one

The Local Marketing Program gives you a structured, step by step approach to establishing your business in your territory.

For you, that means:

• A defined launch sequence
• Clear priorities at each stage
• Structured marketing activity from the beginning
• Support and guidance as you build momentum

Built to create early traction

One of the biggest challenges in any new business is getting established in the market. This program is designed to solve that.

It provides:

• A clearly defined approach to marketing and brand establishment
• Clear performance milestones
• Ongoing oversight to keep you on track

You are not guessing what to do next. You are following a proven path.

Designed for serious operators

Territories are awarded to operators who are ready to execute. That includes having the capability, commitment and capital required to build the business properly from the outset.

This ensures:

• Stronger businesses in each territory
• A more effective network overall
• Better long term outcomes for each franchise owner

What this means for you in Australia

The Australian rollout is being delivered through this structured approach. You are not starting from zero. You are following a defined path to building your business.

The difference is integration

Most options in this industry give you pieces.

  • A brand.
  • Some support.
  • A set of tools.

You are still left to connect everything yourself.

What you can review need to rethink this section

Refresh provides Financial Performance Representations within  the Franchise Disclosure Document. For you, that means you can review actual performance data from established territories operating within the Refresh system.

Make an informed decision

You are encouraged to review this information early in your due diligence process.

This allows you to:

• Understand how the model performs in practice
• Assess the opportunity based on real data
• Make a well informed decision

What drives results

As with any business, outcomes depend on:

• Your leadership and execution
• The level of capital invested
• How effectively you establish your market
• Your adherence to the system

A selective process

Territories are awarded through a mutual evaluation process. This ensures alignment between you and the Refresh model before moving forward.

Capital and alignment

Building a successful business requires both leadership and capital. The initial liquid capital requirement is about $200,000.

Where your capital goes

With Refresh, your capital is not tied up in property or inventory. It is invested in building your business.

For you, that means focusing on:

• Establishing your brand in your territory
• Building your team and organisational capability
• Implementing systems and processes
• Generating demand and market presence from day one

A capital efficient model

The model is designed to be capital efficient. You are not exposed to:

• Property acquisition risk
• Inventory holding
• Speculative asset cycles

Instead, you are building a business that generates revenue across multiple projects.

Alignment matters

The franchise structure is designed for long term alignment. The focus is on building successful businesses that generate ongoing performance, not maximising upfront fees. For you, that means:

• Support is geared toward long term growth
• Success is measured by business performance
• Both parties are aligned around building value over time

Investing to build momentum

The stated capital requirement reflects what is needed to establish the business. Serious operators often invest beyond this level to:

• Accelerate market entry
• Build team capacity earlier
• Establish a stronger position in their territory

A serious opportunity

This opportunity is designed for individuals who are:

• Prepared to commit full time to the business
• Willing to invest meaningfully
• Focused on building a structured, scalable company

Next step

Detailed investment ranges and disclosures are provided within the Franchise Disclosure Document.

Start with a system. Not a collection of tools.

If you start a renovation business on your own, you are responsible for building everything: marketing, sales, pricing, project systems, financial control, customer communication and compliance.

Most operators build these over time while already running projects.

For you, that usually means: trial and error, inconsistent results, growing complexity and limited ability to scale.

A different starting point

With Refresh, you do not build the system. You start with it. From day one, your business operates within a structured framework that brings together:

• Brand and positioning
• Customer acquisition and marketing
• A defined design build delivery process
• Project and financial management systems
• Compliance and performance oversight

Everything works together.

Why this matters for you

Independent operators try to assemble these pieces themselves, often at significant cost and with no clear structure. With Refresh, it is already integrated.

For you, that means:

• Less time figuring things out
• Fewer operational mistakes
• More control over projects and margins
• The ability to grow with structure from the beginning

The real advantage

Most renovation businesses spend years trying to build systems while under pressure from live projects. You start with those systems already in place. That fundamentally changes your ability to succeed and scale.

A complete business framework

When you join Refresh, you are not starting with a blank slate. You step into a complete business framework designed to help you build and scale a professional home renovation company.

What you start with

From day one, you have access to:

• Control, our proprietary business operating system
• A proven six stage design build delivery process
• Structured onboarding to get you up and running
• Ongoing operational guidance and support
• Brand positioning and marketing systems
• Established supplier relationships
• A Local Market Development Program

What this means for you

Each of these elements is designed to work together.

For you, that means:

• Clarity on how to run the business
• Structure across every stage of delivery
• Support as you grow
• Visibility over performance and results

You are not piecing together tools or figuring things out as you go.

More than a franchise system

Refresh is not just a brand. It is not just software. It is not just marketing. It is a fully structured business environment.

The real advantage

The system does more than support you. It creates discipline, guides decision making and gives you visibility across your business. You are not relying on guesswork. You are operating within a defined framework built to scale.

A structural advantage over independent operators

In the home renovation industry, most businesses do not fail because of a lack of technical skill.

They struggle because everything is disconnected.

  • Marketing sits in one place.
  • Pricing in another.
  • Projects are managed reactively.
  • Financials are tracked after the fact.

For you, that creates constant friction.

A different way to operate

With Refresh, the business is coordinated from end to end.

Everything is aligned across:

• Customer acquisition
• Scope definition and pricing
• Subcontractor engagement
• Financial management
• Project delivery
• Performance tracking

What that means for you

Because everything works together, you gain:

• Better control over projects
• More predictable margins
• Fewer disputes with clients
• Greater trust from homeowners
• Clearer visibility across your business

You are not reacting to problems. You are managing the business with structure.

How you compete

Most builders compete on price. That leads to pressure on margins and inconsistent outcomes. With Refresh, you compete differently. You compete on structure, clarity and experience.

The real advantage

Structure creates consistency. Consistency builds trust. Trust drives growth. Over time, that creates a compounding advantage. You are not operating informally. You are building a business designed to scale.

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